You probably consume it every day, but might never have noticed it. It's actually the natural pigment found in foods we regularly eat, like carrots and pumpkins. As a food additive, it not only colors food but is also a beneficial nutrient our bodies need, making it extremely useful in the food industry. Starting with Dairy Products, like the low-fat milk we drink, the yogurt and ice cream we often eat, and even cheese – many of these add natural carotene. When milk is skimmed of fat, its color becomes paler. Adding a little carotene restores that natural creamy yellow hue, making it look more appetizing. For mango or pumpkin-flavored yogurt, adding it makes the color closer to the real fruit, enhancing both taste and visual appeal. Furthermore, it can help slow down the oxidation of fats, allowing ice cream and cheese to be stored longer without spoiling easily.
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Contact Our Sales Team| Appearance | Purple red or red crystal or crystalline powder, odorless |
| Absorption factor | A455/A340>1.5; A455/A483 1.14-1.18 |
| Melting point | 176-182 ℃ |
| Loss on drying | <0.20% |
| Residue on ignition | <0.20% |
| Assay | >98% |
| Arsenic salt | <1ppm |
| Heavy metals | <5ppm |
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